Five Families of Type.
Five Families of Type is an experimental poster that folds into an educational booklet exploring the evolution of typography from 1451–1995. The design combines expressive type manipulation with structured information, creating a visual balance between history and modern energy. Using vibrant gradients and kinetic layouts, the piece reimagines typographic education as an immersive visual experience rather than a static chart.
Scope
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Duration
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Bringing Type History to Life
The challenge was to present dense historical content in a format that felt fresh and engaging. Traditional type family charts often feel rigid and academic; this project aimed to transform that material into something tactile and dynamic. The piece needed to function as both a poster and an educational booklet—clear when folded, bold when displayed.
Structure Meets Experimentation
I developed a dual-format system—one side serving as a typographic timeline, the other as a large-format visual composition. The front uses warped letterforms and bold color transitions to express the motion and evolution of type over centuries. The reverse organizes information on each family—Old Style, Transitional, Modern, Slab Serif, and Sans Serif—through modular grids, hierarchy, and expressive color. The hot pink and green palette bridges archival subject matter with contemporary energy.
The final piece transforms type history into design storytelling. By merging structure, color, and play, Five Families of Type celebrates the evolution of letterforms while inviting viewers to experience typography as both art and language—something to learn from and feel at the same time.
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