Berens Tree Company.
Berens Tree & Excavating is a local service company specializing in tree removal, land clearing, and excavation. This project focused on a full website redesign coded in Glitch, reimagining the company’s digital presence with improved hierarchy, clarity, and user experience. The goal was to transform a cluttered, outdated site into a modern interface that communicates professionalism and trust while staying true to the brand’s down-to-earth personality.
Scope
Client
Duration
Year
From Outdated to Organized
The original website lacked visual consistency, intuitive navigation, and a cohesive layout. Information was scattered, and the interface didn’t reflect the quality of the company’s work. The challenge was to modernize the structure, refine the brand tone, and create a responsive design system that made services, contact details, and testimonials easy to find—especially for users on mobile.
Designing for Clarity and Craftsmanship
I rebuilt the website from the ground up using HTML and CSS in Glitch, focusing on clean alignment, simplified grids, and visual flow. The color palette drew inspiration from the brand’s existing orange and beige tones, balanced with bold typography and custom service icons to create rhythm and recognition. Each page was designed with accessibility in mind, ensuring fast load times and seamless responsiveness across devices.
A Digital Brand, Rooted in Simplicity
The redesigned website gives Berens Tree & Excavating a professional, trustworthy online presence that mirrors its real-world reliability. By pairing strong hierarchy with clean design and thoughtful coding, the project demonstrates how even small, local businesses can benefit from purposeful digital design that communicates clearly and grows their reach.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
